SMT LANDS 35 FT TO L OF RWY DUE TO SNOW COVER OF AREA.

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I TOOK MY FAMILY FROM HVN TO MSV. THE WX WAS IFR AT HVN AND MSV. TEMP MINUS 3 DEG C. LIGHT SNOW FORECAST. ICING IN CLOUDS. MSV WAS FORECAST TO BE 600 FT CEILING AND 1 1/2 MI VISIBILITY LIGHT SNOW. FROM HVN TO THE APCH 'EASY FLT.' THE APCH WAS ALSO 'EASY' (ILS) HAD ARPT AND RWY 15 IN SIGHT AT ABOUT 3200 FT MSL. THE WIND WAS 290 AT 7-14. BLOWING SNOW. THE COMPLETE ARPT AREA WAS WHITE. THE RWY LIGHTS WERE VERY FAINT AGAINST THE SNOW. I WENT VISUAL AT 1 MI FROM THE RWY. THERE WAS SOME LIGHT TURB. I LOOKED DOWN TO SET THE FLAPS AND PWR. WHEN I LOOKED UP I SAW LIGHTS TO MY R AND LINES IN THE SNOW THAT APPEARED TO BE FROM OTHER ACFT THAT HAD LANDED (SIDE NOTE -- UNICOM STATED 1 INCH OF SNOW ON RWY). I LANDED 35 FT TO THE L OF THE RWY IN 2 FT OF FROZEN SNOW. AFTER LNDG: THE RWY LIGHTS WERE VERY DIM. ALSO; THE LINES I SAW IN SNOW WERE FROM THE SNOW BLOWER USED TO CLR RWY. THEY WERE SPACED ABOUT 8 FT APART AND APPEARED TO BE WHEEL MARKS. ON THE GND IT WAS VERY HARD TO DIFFERENTIATE THE RWY AND SNOW BANKS. THE RWY LIGHTS WERE VERY HARD TO SEE. THE ARPT SHOULD IMPROVE THE LIGHTING; BRIGHTNESS; AND SPACING. NO ONE WAS INJURED. DAMAGE TO AIRPLANE. LOST BOTH MAIN GEAR AND NOSE WHEEL. EXTENSIVE DAMAGE TO NOSE AREA.