CAPT OF CPR JET TKOF THE WRONG DIRECTION ON THE RWY CAUSING THE TWR CTLR TO INTERVENE AND STOP THE ORIGINAL TURN REQUESTED AFTER TKOF AT ORD. IN ADDITION; THE INITIAL CLB ALT WAS OVERSHOT.

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ON ARR WE LANDED ON RWY 9R. RWYS 9R AND 4R WERE IN USE FOR LNDG AND RWYS 9L; 4L AND 32 FOR TKOF. THE WIND WAS FROM 050 DEGS AT 5 KTS. AFTER THE NECESSARY ARRANGEMENTS AT FBO WE BOARDED AND REQUESTED CLRNC AND TAXI. WE WERE CLRED AND GIVEN TAXI INSTRUCTIONS TO RWY 32L FROM T10. WHILE TAXIING; TFC WAS QUITE LIGHT AND WE WERE ABLE TO MOVE RIGHT ALONG. AFTER GIVING THE PAX BRIEFING; THE FO VERIFIED THE TAXI RTE; WITH THE TAXI CHART; WHICH WAS A TO D TO A10 TO T10. I WAS CONTINUING TO TAXI AT THIS TIME AND WE WERE A LITTLE LATE STARTING OUR TAXI CHKLIST. UPON TRANSITIONING FROM A10 ONTO T10; WE WERE INSTRUCTED BY GND CTL TO MONITOR THE TWR FREQ; TWR IMMEDIATELY GAVE US CLRNC TO TKOF AND TURN R TO 070 DEGS. WE HAD NOT COMPLETED OUR TAXI CHKLIST BUT ACKNOWLEDGED THE TKOF CLRNC AND CONTINUED TO TAXI SLOWLY ONTO THE RWY WHILE COMPLETING THE TAXI CHKLIST AND RWY ITEMS. I TURNED L ONTO RWY 14R INSTEAD OF R ONTO RWY 32L AND CONTINUED THE TKOF. AFTER TKOF; STILL UNAWARE OF MY MISTAKE; I ASKED THE FO TO VERIFY THE R TURN TO 070 DEGS; AS R WOULD BE THE LONG WAY. AT THAT TIME THE TWR SAID; NO TURN R TO 060 DEGS AND LEVEL AT 2000 FT; THERE IS TFC IN FRONT OF YOU AND YOU TOOK OFF IN THE WRONG DIRECTION. WE HAD REACHED 2300 FT BEFORE DSNDING BACK DOWN TO 2000 FT. WE HAD THE TFC IN SIGHT AND HAD NOT CONSIDERED IT A CONFLICT. I BELIEVE THERE WERE MANY FACTORS CONTRIBUTING TO MY ERROR; SUCH AS A LONG DUTY DAY THE DAY BEFORE AND A SHORT NIGHT; AND FEELING RUSHED BECAUSE OUR PAX WAS WAITING. HOWEVER THE BASICS ARE; I ALLOWED MYSELF TO BE RUSHED. I MUST ALLOW THE TIME NECESSARY TO DO THE JOB CORRECTLY. ALSO; IT IS ESPECIALLY IMPORTANT; AT A COMPLEX ARPT LIKE ORD; TO MAINTAIN ORIENTATION.