RPTR COMMENCES TKOF ON WRONG RWY. TKOF ABORTED AT SUGGESTION OF TWR.

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REQUESTED PROGRESSIVE TAXI INSTRUCTIONS FROM FBO TO ACTIVE. INSTRUCTED BY GND TO TAXI STRAIGHT AHEAD THROUGH HANGAR AREA TO RWY 14. OBSERVED 'HOLD SHORT' LINES FOR RWY 09 WHICH INTERSECTS RWY 14 AT 50 DEG ANGLE. AFTER RUNUP (STILL HOLDING SHORT OF RWY 09); WAS CLRED BY TWR FOR IMMEDIATE DEP ON RWY 14. BEGAN TKOF ROLL ON WHAT I BELIEVED TO BE RWY 14; AND WAS TOLD BY TWR TO ABORT TKOF; AS I WAS ACTUALLY ON RWY 09. IMMEDIATELY ABORTED TKOF AND HELD SHORT OF INTERSECTING RWY 19. SHORTLY THEREAFTER; CLRED TO TKOF ON RWY 19. NO TFC CONFLICTS; AND NO EVASIVE ACTION NECESSARY. ANALYSIS; CONTRIBUTING FACTORS; RECOMMENDATIONS: UNFAMILIARITY WITH ARPT LAYOUT (REASON FOR REQUESTING PROGRESSIVE TAXI). PLT SHOULD OBTAIN ARPT LAYOUT INFO PRIOR TO TAXI; AND INFORM GND IF GENERALLY UNFAMILIAR WITH AREA (THIS WAS DONE). GND/TWR SHOULD EXERCISE DILIGENCE IN VISUALLY FOLLOWING ACFT TO DESIRED POINT OF DEP. PLT SHOULD EXERCISE ADDED DILIGENCE IN OBSERVING VISUAL AIDS TO DESIRED POINT OF DEP (RWY SIGNS; HOLD SHORT LINES; VISUAL MARKERS; ETC.) IF ASSIGNED TKOF RWY IS AT UNUSUAL ANGLE TO FEEDER TXWY; AND PLT IS INEXPERIENCED WITH ARPT LAYOUT (AND HAS INFORMED ATC OF THIS); ATC SHOULD TAKE ADDITIONAL CARE IN OBSERVING TFC TO DEP/TERMINATION POINT. CALLBACK CONVERSATION WITH RPTR REVEALED THE FOLLOWING INFO: THE RPTR STATED HE WAS FLYING A CESSNA 182. HE IS AN AVIATION INSURANCE MAN WHO OPERATES REGULARLY TO STRANGE FIELDS. THE RPTR STATED HE GOT THE FEELING WITH OVER 1000 HRS OF DOING THIS SORT OF THING AND IN THE BUSINESS HE IS IN AND WITH HIS INST TRAINING; HE WAS PRETTY AWARE OF GOOD OPERATING PROCS AND CONSCIENTIOUS IN APPLYING THEM. HE DIDN'T THINK HE WOULD BE ONE TO GOOF IN THIS MANNER. THE EXPERIENCE WAS HUMBLING; HE SAID; AND REALLY GOT HIS ATTN. HE SAID IT MADE HIM SLOW DOWN A BIT AND BE MORE ATTENTIVE TO GOOD OPERATING PRACTICES LIKE CHKING HIS HDG WHEN ALIGNING WITH THE RWY FOR TKOFS AND LNDGS.