BE36 PLT TAXIED PAST THE HOLD LINES FOR RWY 23L AFTER HAVING RECEIVED A CLRNC TO 'CROSS RWY 28 AND HOLD SHORT OF RWY 23L.' A DC10 ON FINAL FOR RWY 23L WAS INSTRUCTED TO GAR BECAUSE THE RPTR FAILED TO HOLD SHORT OF RWY 23L.

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I WAS CLRED TO TAXI BY CLE GND CTL UNTIL TXWY U; WHEN INSTRUCTIONS WERE GIVEN TO CHANGE TO TWR FREQ. AT THAT TIME; I ADVISED TWR THAT I WAS HOLDING SHORT OF RWY 28 AND READY FOR TKOF IN SEQUENCE (2 ACFT WERE AHEAD OF ME). I WAS LATER INSTRUCTED TO CROSS RWY 28 AND HOLD SHORT OF RWY 23L. AFTER XING RWY 28 AND HOLDING SHORT OF RWY 23L; A LARGE COMMERCIAL ACFT WAS INSTRUCTED TO GAR. I WAS LATER INSTRUCTED TO TAXI BACK AND HOLD SHORT OF RWY 28 AND TO CALL CLE APCH BY PHONE. THE AREA BTWN RWY 28 AND RWY 23L WHERE I WAS HOLDING PRESENTED NO DANGER TO ANYONE. HOWEVER; THERE WERE NO HOLD LINES AT THIS POINT. IN HINDSIGHT; THE ONLY HOLD LINE WAS ON RWY 28 (PERPENDICULAR TO THE RWY) BUT; HAVING BEEN CLRED TO CROSS RWY 28; THIS WAS NOT IDENTED BY ME AS THE APPROPRIATE HOLDING POS. CALLBACK CONVERSATION WITH RPTR REVEALED THE FOLLOWING INFO: RPTR COULD NOT RECALL IF THE HOLD LINE PLACEMENT WAS CO-LOCATED WITH A WHITE-ON-RED SIGN. IN A LATER TELEPHONE REVIEW OF THIS SIT; THE CTLR ADMITTED TO THE RPTR THAT HE MAY HAVE MISLED HIM BY THE PHRASEOLOGY USED; WHEN THE HOLD SHORT INSTRUCTIONS WERE ISSUED. RPTR SUGGESTS THAT ATCT LCL CTLRS CHANGE THE PHRASEOLOGY TO 'TAXI ONTO RWY 28; HOLD SHORT OF RWY 23L' TO AVOID ANY FUTURE MISINTERPS.