CTLR RPT REGARDING CONFUSION OF 2 FACILITIES ON THE ARPT USING THE SAME NAME. HE ISSUED A TAXI CLRNC TO THE PLT OF A PA31 LEAVING THE CARGO RAMP BUT CTLR BELIEVED THE ACFT WAS AT THE FBO ON THE OTHER SIDE OF THE ARPT.

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PA31 REQUESTED TAXI CLRNC FROM ABC. I ISSUED PLT RWY 32; INTXN DEP FROM TXWY D BASED ON PLT'S RPTED LOCATION AND WIND CONDITIONS (320 DEGS AT 18 KTS). MOMENTS LATER PLT ADVISED THAT HE WAS AT RWY 27; LOOKING FOR RWY 32. HE WAS APPARENTLY AT THE CARGO RAMP INSTEAD OF THE FBO'S RAMP WHEN HE INITIALLY CALLED; AND TAXIED ACROSS ANOTHER RWY TO HAVE GOTTEN TO WHERE HE WAS. 'ABC' IS THE COMMON REF USED ON THE ARPT FOR THE FBO OP. WHEN ABC BECAME THE CARGO HANDLER; THEY NAMED THE CARGO OP ABC; THE SAME NAME USED FOR THE FBO OP; WHICH IS LOCATED ON THE OPPOSITE SIDE OF THE ARPT. THIS IMMEDIATELY BECAME CONFUSING TO EVERYONE. SOME CARGO CREWS HAVE BECOME AWARE OF THE POTENTIAL CONFUSION; AND MAKE IT A POINT TO ADVISE THE GND CTL THAT THEY ARE TAXIING FROM 'ABC CARGO;' BUT MANY PLTS ARE NOT AWARE OF THIS FINE DISTINCTION; AND IT'S UNREALISTIC TO EXPECT THEM TO KNOW THIS. THIS CONFUSION AND ITS IMPACT ON SAFETY HAVE BEEN BROUGHT TO THE ATTN OF FAA MGMNT; AND THEY IN TURN TO ARPT AND ABC MGMNT; BUT NO CHANGE TO DATE; AND THE PROB CONTINUES. THE OBVIOUS AND ONLY SOLUTION IS TO CHANGE THE NAME OF THE CARGO RAMP TO ELIMINATE ANY AND ALL REFS TO ABC. CALLBACK CONVERSATION WITH RPTR REVEALED THE FOLLOWING INFO: RPTR STATES THAT THE PROB HAS NOT BEEN RESOLVED AND THERE DOES NOT SEEM TO BE MUCH ACTION AT THIS TIME. THAT IS WHY HE SENT THE NASA RPT. RPTR STATES THAT THIS HAS HAPPENED TO HIM AT LEAST 3 OR 4 TIMES; AND FROM OTHER CTLRS HE HAS SPOKEN WITH; IT HAPPENS ALL TOO FREQUENTLY. THE CARGO AREA IS LOCATED E OF RWY 1 AND N OF TXWY K4. THE FBO IS LOCATED W OF RWY 32 AND OFF OF TXWY H. SINCE THESE AREAS ARE AT OPPOSITE SIDES OF THE RWY COMPLEX IT CAN BE VERY CONFUSING.