A C170 PVT PLT ENCOUNTERS SOME CONFUSION WITH THE GND CTLR OVER HIS POS ON THE ARPT AT LIT; AR.

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CALLED CLRNC DELIVERY WITH LOCATION; DEST; TYPE OF FLT. RECEIVED ALT; SQUAWK CODE AND DEP FREQ. CALLED GND CTL. THEY ASKED ME TO 'SAY POS.' I MISUNDERSTOOD HIS REQUEST AS 'MAINTAIN POS.' I READ BACK HOLDING INSTRUCTIONS (IT CAUGHT ME OFF GUARD). GND THEN ASKED IF I WAS AT 'CENTRAL.' IT SOUNDED LIKE 'SKY TRAVEL' (MY ACTUAL LOCATION). I ANSWERED IN THE AFFIRMATIVE; AND GND GAVE ME TAXI INSTRUCTIONS TO RWY 18 AT INTXN K. I PROCEEDED TO TAXI TO RWY 18. 1/2 WAY DOWN PARALLEL TXWY; GND CALLED ME AND CHASTISED ME FOR MISRPTING MY POS; THEN REISSUED SAME TAXI INSTRUCTIONS. I APOLOGIZED AND SAID I MISUNDERSTOOD HIS QUERY. CAUSE: MISUNDERSTANDING GND CTLR'S POS QUERY. THE 2 LOCATIONS SOUNDING SIMILAR IN RADIO XMISSIONS. SINCE I INITIALLY STATED MY POS TO CLRNC DELIVER AS 'SKY TRAVEL' THIS IS WHAT I EXPECTED TO HEAR IN THE QUERY (IT WAS THE SAME PERSON!). CORRECTIVE RECOMMENDATION: LISTEN INTENTLY AND DON'T EXPECT TO HEAR WHAT YOU WANT TO HEAR WHEN COMMUNICATING WITH SAME PERSON ON DIFFERENT ATC FUNCTIONAL FREQS.