A RWY INCURSION AT AN UNCONTROLLED ARPT RESULTS IN A REJECTED TKOF WHEN AN ACFT ENTERS RWY AT THE OPPOSITE END.

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UNCONTROLLED ARPT RWY INCURSION RPT. AFTER ENGINE START; AWOS WAS RPTING CALM WINDS SUGGESTING RWY 22 AT AEG WOULD BE IN USE (THE OFFICIAL CALM WIND RWY.) I TUNED TO UNICOM AND HEARD A BONANZA CALLING FOR ARPT ADVISORIES. UNICOM REPLIED THE RWY 22 WAS ACTIVE; HOWEVER; THERE WERE TWO ACFT AT THE END OF RWY 04. THE BONANZA MADE A CALL TO ENTER R TFC RWY 22. I THEN CALLED TAXIING OUT TO 'THE ACTIVE RWY 22' AND NOTICED THAT THE TWO ACFT WERE STILL SITTING ON RWY 04 AND HAD MADE NO RADIO CALLS; I ASSUMED THEY WERE MAINT PEOPLE SINCE THEY HAD MADE NO OBJECTIONS WHEN RWY 22 HAD BEEN CALLED AS THE ACTIVE. AS I NORMALLY DO I HAD TUNED COM 2 TO THE NW QUADRANT OF ABQ APCH (A RELATIVELY QUIET FREQ) AND SET THE AUDIO PANEL TO FEED BOTH UNICOM AND APCH TO MY HEADSET. DURING MY RUN-UP; I HEARD ACFT; TALKING TO APCH; OUTBOUND ON THE ILS FOR RWY 22 AT DOUBLE EAGLE (AEG). AT THE END OF MY RUN-UP ON THE BONANZA WAS NOW R DOWNWIND TO RWY 22. I CALLED TAKING THE ACTIVE RWY 22; SW DEP FROM THE PATTERN; AND TOOK ONE GOOD LOOK AT THE ACFT'S ON THE OTHER END OF THE RWY TO MAKE SURE THEY WERE NOT MOVING ONTO THE RWY. I TURNED THE LNDG LIGHT ON; WINGTIP STROBES ON; XPONDER TO ALT; AND FUEL PUMP ON THEN ROLLED ONTO THE CTRLINE AND APPLIED TKOF POWER. WHILE TAKING THE ACTIVE THE BONANZA CALLED TURNED R BASE RWY 22; FULL STOP. BY THIS TIME I HAD SILENCED APCH; BUT ASSUMED THAT ACFT WAS NOW INBOUND ON THE ILS. WHILE APCHING 60 MPH ON MY TKOF ROLL; THE NAVAJO AT THE FAR END OF THE RWY; STARTED TO MOVE. MY NON PLT PAX REMARKED; 'WHAT ARE THEY DOING?' UNSURE IF THEY WERE TURNING AROUND OR HEADING TO THE RWY; I DIDN'T IMMEDIATELY ABORT. HOWEVER; 1-2 SECONDS LATER WHILE PASSING THROUGH 65 MPH IT WAS OBVIOUS THEY WERE ENTERING THE RWY. I REDUCED POWER TO IDLE; AND ABORTED THE TKOF. WHILE HE WAS CENTERING ON RWY 4; HE CALLED TAKING THE ACTIVE; RWY 4. THEN CALLED THE ABORT ON THE RADIO. BECAUSE OF THE FEAR THAT HE WOULD APPLY POWER AND START HIS TKOF ROLL PRIOR TO ME CLEARING THE RWY; I USED INAPPROPRIATE TERMINOLOGY ON THE RADIO AND STATED THAT I WAS ABORTING TKOF BECAUSE SOME 'MORON' IN A NAVAJO JUST TAXIED ONTO RWY 4 AND TOLD THE OTHER PLT THAT HE SHOULD TRY LISTENING TO UNICOM NEXT TIME. HE REPLIED THAT I SHOULD LISTEN AND 'IT TAKES ONE TO KNOW ONE;' I THEN CALLED THAT I WAS TAXIING BACK TO THE ACTIVE; RWY 22; AND WOULD WAIT FOR THE NAVAJO TO DEPART. WHEN I GOT DOWN TO THE END OF THE RWY; THE NAVAJO CALLED THAT HE WAS 'STAYING IN THE PATTERN; ROLLING RWY 04.' AT THIS POINT THE BONANZA CALLED R BASE ZZ; MAKING A 180 AND WILL BE ENTERING L TFC RWY 04. IMEDIATELY AFTER THE NAVAJO DEPARTING; AND MADE AN IMMEDIATE 30 DEG L TURN AFTER TKOF. KNOWING THAT I HAD ENOUGH ROOM PRIOR TO THE BONANZA AND NAVAJO MAKING IT BACK TO RWY 04 AND ALSO KNOWING THAT AN ACFT WAS PROBABLY STILL INBOUND ON THE ILS RWY 22. LOOKING BACK; I STILL DON'T KNOW IF TAKING RWY 04 WOULD HAVE BEEN A BETTER SOLUTION; KNOWING THAT I WAS DEPARTING THE PATTERN AND THAT TFC WAS INBOUND ON THE ILS. MY TIMING ON RWY 22; ALLOWED FOR A SAFE WINDOW BEFORE THE BONANZA WAS EVEN DOWNWIND MIDFIELD TO RWY 04. ONCE OUT OF THE TFC PATTERN; I CALLED ABQ APCH FOR VFR FLTS FOLLOWING TO SCOTTSDALE; AZ. WHILE ON APCH; I HEARD THE CTLR CANCEL ON THE ILS TFC TO RWY 22; ASKING THEM IF THEY WERE FULL STOP; OR WOULD THEY BE GOING MISSED FOR ANOTHER ILS. THE TFC REPLIED; FULL STOP; AND THE CTLR CANCELLED INFORMING THEN OF 'NO OBSERVED TFC AT DOUBLE EAGLE;' MOMENTS LATER; THE NAVAJO CALLED FOR FLT FOLLOWING TO PRESCOTT; AZ. HE HAD ONLY STAYED IN THE TFC PATTERN TO FORCE THE RWY CHANGE ATTEMPTING TO MAKE HIM; 'R;' AND IN DOING SO FORCED THE BONANZA TO CHANGE RWYS. CALLBACK CONVERSATION WITH THE RPTR REVEALED THE FOLLOWING INFO: DURING CALLBACK THE RPTR SAID THAT THE PILOT OF ACFT Y HAD FLOWN OUT OF THIS ARPT FOR YEARS AND THE RPTR ALLEGED THAT HE IS WELL KNOWN FOR HIS ARROGANCE AND NON COMPLIANCE WITH PROCS. PLT Y ALSO VISITED THE CHIEF PLT OF THE RPTR'S FLT SCHOOL TO DEMAND AND APOLOGY FROM THE RPTR.