A B737 FLT CREW IS CONCERNED THAT AT EWR; THEIR COMPANY DOESN'T OFFER SECONDARY DEICING AT THE END OF THE RWY BUT OTHER AIRLINES DO. THIS MAKES IT VERY HARD FOR ACFT TO LEAVE WITHIN THEIR HOLD OVER TIMES.

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CREW WAS DEICED IN GATE AREA DUE TO HVY SNOW OCCURRING IN EWR AREA. DEP ALLOCATION WAS IN EFFECT AT EWR. CREW WAS IN LINE FOR TKOF AND DID A 'CLEAN WING CHK' PER PROC. DEICE FLUID HAD CLRLY FAILED; AS EVIDENCED BY ACCUMULATING SNOW ON THE WINGS. CREW RETURNED TO GATE; REFUELED AND DEICED AGAIN. OTHER ACR ACFT WERE DOING SOMETHING CALLED 'SECONDARY DEICE' AT THE END OF THE RWY. SINCE NOTHING WAS ON OUR 10-7 PAGE ABOUT THIS; I INQUIRED TO OPS DURING OUR VISIT TO THE GATE AS TO WHY THIS WASN'T AVAILABLE FOR OUR COMPANY. OPS TOLD US THAT OUR COMPANY HAD NOT CONTRACTED FOR THIS TO BE AVAILABLE FOR US. ON THE SECOND TAXI OUT IN THE HVY SNOW; WE INFORMED GND THAT WE COULDN'T JOIN THE LINE LIKE OTHER ACFT AS WE COULDN'T USE SECONDARY DEICE. EWR GND WAS ACCOMMODATING AND MOVED US RIGHT OUT TO THE RWY AND GOT US AIRBORNE WELL WITHIN PUBLISHED LIMITS ON THE DEICE FLUID; AND AFTER WE'D DONE ANOTHER CLEAN WING CHK. SOMETHING NEEDS TO BE ON THE 10-7 PAGE THAT OUR COMPANY DOESN'T DO 'SECONDARY DEICE' AT EWR AND THAT OUR COMPANY NEEDS TO REQUEST 'EXPEDITED' HANDLING BY ATC AT EWR IN SNOW AND ICE OTHERWISE OUR ACFT WILL BE PUT IN LINE BEHIND OTHER ACFT WHICH CAN BE DEICED AT THE END OF THE RWY LEADING TO EXTENSIVE TAXI TIMES AND DEICE FLUID FAILURE.