A pilot reported that the CLL Runway 10 hold short line and signage are so far from the runway's end that pilots can easily miss it.

Narrative

The College Station Station/Easterwood Field (KCLL) Runway 10 Hold Position Sign is positioned approximately 1;000 FT from the runway approach end. This positioning is counterintuitive; confusing; and difficult to identify. When taxing westbound on Bravo Taxiway then crossing Runway 04-22; the Runway 10 Hold Position Sign is extremely easy to miss. This is true because after crossing Runway 04-22 pilots are looking toward the approach end of Runway 10 and there is a small crest obscuring the Runway 10 Hold Position Sign and Runway Holding Position Markings. This positioning is the last place pilots expect to see the Hold Position sign. Because of these factors; identifying both the Runway 10 Hold Position Sign and the yellow Runway Holding Position Markings is difficult and a recipe for pilots to inadvertently cross the Holding Position Markings without proper clearance. I recommend relocating the Runway 10 Holding Position Sign and the Runway Holding Position Markings and add a Holding Position Sign to the north side of Taxiway Bravo. Also; standardize air traffic control phraseology when issuing taxi instructions to advise that the Runway 10 Holding Position Markings are displaced from the runway approach end. For example; 'N12345; taxi to and hold short of Runway 10 via Taxiway Bravo; cross Runway 04-22; be advised Runway 10 Holding Position Markings displaced 1;000 FT east.' Another recommendation is a permanent NOTAM describing the highly unusual Hold Short Marking displacement.