A CANADAIR CL65 ON INITIAL CLB AT 1500 FT DECLARED AN EMER AND DIVERTED DUE TO SMOKE IN THE COCKPIT AND CABIN CAUSED BY AIR CONDITIONING PACK FILTERS CONTAMINATED WITH DEICING FLUID.

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THIS WAS OUR FIRST FLT OF OUR TRIP. THE ACFT ASSIGNED WAS XYZ; IT HAD A DEFERRED APU. THE ACFT CAME IN LATE. OUR FLT WAS CVG TO CLE ACFT X THAT HAD A DEP TIME OF AB15. THE PAX WERE BOARDED AT ABOUT AA45 AND WE WERE WAITING ON RAMP TO GET US AN AIR CART TO START THE #2 ENG. OPS TOLD US THE AIR CART WAS FROZEN AND THEY WERE TRYING TO COME UP WITH SOMETHING. A FEW MINS LATER AN A&P MECH CAME ON AND SAID HE WAS STARTING THE APU SO WE COULD START THE ENG. I SAID IT WAS DEFERRED; HE SAID IT WAS OK. HE STARTED THE APU. I STARTED THE #2 ENG. HE SHUT DOWN THE APU. WE TAXIED TO DEICE; STARTED #2 ENG FROM THE #2 ENG DEICED WITH TYPE I AND TAXIED TO RWY 27. WE RAN THE ENG PACKS AND BLEEDS FOR HEAT GOING TO RWY AND SMELLED NO DEICE FLUID FUMES. FOR TKOF WE HAD THE PACKS AND ENG BLEEDS OFF WITH WING AND COWL ANTI-ICE ON. AFTER 1500 FT WHEN RUNNING CLB CHKLIST HOT PACK; SMOKE STARTED COMING FROM THE EYEBALL VENTS AFTER THE BLEEDS AND PACKS WERE TURNED ON. THE FO WAS FLYING SO I COULD PUT ON MY MASK WITH MY L HAND AND TURN OFF THE BLEEDS WITH MY R HAND. MY FO GOT HIS MASK ON AND WE HAD COM. I GOT OUT THE QRH; TOLD ATC THE PROB; AND STARTED DOING THE QRH. THE FLT ATTENDANT AT FIRST SIGN OF SMOKE STARTED RINGING US; CAUSING MUCH DISTR; SO THE FO TOLD HER WE KNEW OF THE PROB. WHEN I WAS DOWN TO THE SMOKE REMOVAL; I CALLED HER TO SEE HOW IT WAS IN BACK. SHE SAID THERE WAS A LOT OF SMOKE. I ASKED IF SHE WANTED THE MASKS; SHE SAID YES. I DROPPED THE MASKS AND FINISHED THE QRH SMOKE REMOVAL. WE GOT BACK INTO NORMAL CHKLIST AND LANDED. THE FLT ATTENDANT PANICKED AND DISTR US IN THE COCKPIT. CALLBACK CONVERSATION WITH RPTR REVEALED THE FOLLOWING INFO: THE RPTR STATED THE ACFT WAS A CANADAIR CL65 AND THE FEEDBACK FROM MAINT ON THE CORRECTIVE ACTION TAKEN WAS THE REPLACEMENT OF THE PACK FILTER OR FILTERS DUE TO CONTAMINATION. THE RPTR SAID THAT DEICING FLUID WAS HIGHLY SUSPECT BUT MAINT DID NOT STATE THE CONTAMINANT.