CLRED INTO HOLDING AT PIE VOR BY TPA APCH DUE TO WX; A320 FLT CREW EXECUTE HOLDING OTHER THAN THE CTLR EXPECTED.

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WE REQUESTED HOLDING AT PIE VOR TO DELAY LNDG DUE TO LEVEL 3 TSTM ON TPA ARPT FROM S TO N. CTLR INITIALLY DENIED REQUEST TO HOLD AT PIE. THEN HE SAID; 'ALRIGHT; HOLD W OF PIE ON THE 260 DEG RADIAL WITHIN 5-15 MI; MAINTAIN 5000 FT.' I READ BACK THE CLRNC VERBATIM AND COMMENCED HOLDING ENTRY. THE CTLR QUERIED US AS TO WHAT WE WERE DOING. HE CLBED US TO 6000 FT IMMEDIATELY. HE KEPT SAYING 260 DEG RADIAL IS W. THAT IS HOW WE SET UP THE HOLD AND RPTED ENTERING HOLDING AT PIE AT 6000 FT. THE CTLR NEVER COULD UNDERSTAND WHY WE WERE NOT FARTHER W. WE THOUGHT HE WANTED US TO HOLD AT PIE WITHIN 5-15 MI W ON 260 DEGS. I BELIEVE AFTER THE FACT HE MEANT US TO HOLD AT THE PIE 260 DEGS AT ABOUT 5-15 MI FIX; HOLDING W OF THAT FIX. HAD HE SAID; HOLD W OF THE PIE 260 DEGS AT 10 DME FIX ON THE 260 DEG RADIAL; WE WOULD HAVE UNDERSTOOD THE CLRNC. NON-STANDARD ATC PHRASEOLOGY AND IMPROPER HOLDING CLRNC CAUSED THIS PROB. WE WERE SUBSEQUENTLY VECTORED AROUND FOR LNDG. MAINTAINING PROFESSIONAL; STANDARD; CORRECT ATC PHRASEOLOGY AND PROCS WOULD HAVE PREVENTED THIS OCCURRENCE.