As the pilot approached his destination airport, he listened to the airport’s automated weather reporting station. As he flew over the airfield, he noticed that the wind indicators were indicating that the wind was from a different direction then what was reported from the automated weather station. He then listened to the reporting station again and learned the updated report agreed with the wind direction indicators on the airfield. The pilot then selected a runway, based on the prevailing wind, for the landing approach. The pilot reported that the landing and rollout were straight, and without complications; however, about three-quarters through the landing roll he felt a large wind gust on the right side of the airplane. The pilot added that he did not have enough rudder authority to overcome the effect of the wind and the airplane did a 180-degree left turn. During the 180-degree turn, the airplane received substantial damage to the fuselage near the main landing gear attachment point.