ACR X NON ADHERENCE TO ATC CLRNC; TKOF ON WRONG RWY AT SLC. PLTDEV. RWY SIGNAGE.

Narrative

ACR X WAS CLRED BY SLC GND CTL TO TAXI TO RWY 34L. WE WERE #2 FOR TKOF BEHIND AN MLG. THE MLG WAS CLRED FOR TKOF AND RPTED DIGESTING A BIRD INTO ONE OF ITS ENGINES IMMEDIATELY AFTER TKOF AND NEEDED TO RETURN AND LAND. TWR ASKED IF WE COULD ACCEPT RWY 34R FOR TKOF. WE CHKED OUR TKOF DATA AND REPLIED THAT YES; WE COULD. THE TWR THEN GAVE US INSTRUCTIONS TO CROSS WITHOUT DELAY AND TO TAXI TO RWY 34R. AFTER XING RWY 34L; THE TWR CLRED US FOR TKOF. THE FINAL ITEMS ON THE BEFORE TKOF CHKLIST WERE COMPLETED; I TURNED THE ACFT TO THE L ONTO THE LIGHTED RWY AND CALLED FOR ALTERNATE PWR TO BE SET. WE HAD PREVIOUSLY COMPUTED THAT; WITH OUR EXISTING OP WT; ALTERNATE PWR COULD BE USED ON RWY 34R. AS WE CONTINUED DOWN THE RWY; I REALIZED THE AMBER AND RED RWY LIGHTS LOCATED AT THE END OF THE RWY WERE APCHING TOO QUICKLY FOR US TO COMPLETE A SAFE TKOF. AT ABOUT THE SAME TIME; I REMEMBER HAVING A FEELING THAT SOMETHING WAS NOT RIGHT! I LOOKED AT MY AIRSPD AND SAW THAT IT WAS SMOOTHLY ADVANCING TOWARD AND ALMOST V1. I ADVANCED THE PWR LEVERS AND ROTATED THE ACFT AT VR POSITIVELY TO A 15 TO 17 DEG DECK ANGLE. THE REMAINDER OF THE TKOF; INCLUDING THE CLEANUP AND NOISE ABATEMENT PROCS WERE NORMAL. I BELIEVE FACTORS CONTRIBUTING TO THE ABOVE MUST INCLUDE THE FOLLOWING: 1) PERMITTING MYSELF TO BECOME INVOLVED WITH THE DIALOGUE BTWN SLC AND THE MLG EXPERIENCING AN EMER. 2) ALLOWING OURSELVES INTO MAKING A RAPID DECISION RELATING TO THE ACCEPTANCE OF RWY 34R FOR TKOF. THIS ACCEPTANCE MANDATES ADDITIONAL BRIEFINGS AND THE AWARENESS OF ANY SPECIAL DEP INSTRUCTIONS RELATING TO RWY 34R. THERE WAS ABSOLUTELY NO INDICATION AT ANY TIME FROM THE TWR THAT WE WERE NOT TURNING ONTO RWY 34R. POSSIBLE THE CHANGEOVER OCCURRING WHEN IT DID PRECLUDED ATTN BEING AFFORDED TO US. 4) INADEQUATE SIGNAGE RELATING TO THE INTXN OF RWYS 32 AND 34R. SUPPLEMENTAL INFO FROM ACN 226137: WE WERE CLRED FOR TKOF ON RWY 34R AND I RESPONDED THAT WE WERE STILL A FAIR DISTANCE FROM THAT RWY. THE TWR CTLR REPLIED THAT IT DID NOT MATTER; AND THAT WE WERE CLRED FOR TKOF. AT NO TIME DURING OUR TAXI TO RWY 34R DO I RECALL SEEING ANY SIGNAGE AS TO WHICH RWYS LAY AHEAD. THE CAPT ADVANCED THE THROTTLES PART WAY AS WE STARTED THE TURN ONTO THE RWY. AT THIS POINT; I LOOKED DOWN AND TURNED ON THE TRANSPONDER/TCASII AND BEGAN TO MONITOR THE ENG INSTS AS PER SOP FOR THE PNF DURING TKOF ROLL. AS WE ACCELERATED; I CONTINUED TO MONITOR THE ENG INSTS; REFINED ALTERNATE TKOF PWR AND WATCHED THE AIRSPEED BUILD. AT 80 KTS; I CALLED OUT; '80 KTS; PWR SET; ENG INSTS CHKED;' AND SCANNED THE FLT INSTS TO ENSURE THERE WERE NO FLAGS. THROUGHOUT THIS PORTION OF THE TKOF ROLL I HAD NOT LOOKED OUTSIDE THE ACFT; AS MY DUTIES DO NOT CALL FOR THAT. AS WE APCHED V1; THE CAPT INCREASED PWR TO APPROX NORMAL PWR. THIS WAS THE FIRST TIME THAT I HAD AN INDICATION THAT ANYTHING WAS ABNORMAL. AT THIS POINT; I LOOKED UP FOR AN INSTANT AND SAW WHAT I THOUGHT WAS AN INTXN ABOUT 1000 FT IN FRONT OF THE ACFT. I LOOKED BACK DOWN TO THE AIRSPD INDICATOR; AND CALLED OUT 'V1; ROTATE;' THEN 'V2' AND 'POSITIVE RATE' AT THE APPROPRIATE TIMES. THE REMAINDER OF THE TKOF AND CLB WERE NORMAL AND THERE WAS NO INDICATION FROM THE TWR OR ATC THAT ANYTHING WAS AMISS. I SUBSEQUENTLY LEARNED THAT WE HAD APPARENTLY TAKEN OFF ON RWY 32 INSTEAD OF RWY 34R. I BELIEVE THAT A STRONG CONTRIBUTING FACTOR WAS THE INADEQUATE SIGNAGE FOR THE INTXN OF RWYS 34R; 32; AND THE TAXIWAY. I HAVE SUBSEQUENTLY LEARNED THAT 2 OTHER ACR ACFT PREVIOUSLY MADE THE SAME MISTAKE AND I FEEL THAT A CHANGE IN THE SIGNAGE AT THIS INTXN NEEDS ATTN BEFORE ANOTHER FLT REPEATS THIS ERROR. SUPPLEMENTAL INFO FROM ACN 226221: CAUSAL FACTORS: SIGNAGE INADEQUATE AT ALREADY CONFUSING JOINT RWY TKOF AREA. FATIGUE -- THIRD LEG AFTER ON DUTY FOR 10 1/2 HRS.