AN SMA LANDED ON AN OCCUPIED RWY.

Narrative

I LISTENED FOR 15 MINS PRIOR TO LNDG ON THE CTAF 122.9 FOR ANY ACFT AT THE ARPT AND HEARD NO ONE. ON A 2 MI FINAL; I NOTED A CESSNA ON SHORT FINAL. I THEN USED THE RADIO AND SAID; 'VIROGUA TFC;' GAVE MY TYPE ACFT AND REGISTRATION NUMBER; AND MENTIONED I WAS ON FINAL LNDG RWY 11; WHICH IS 3350 FT LONG. THE CESSNA LANDS NEARLY HALFWAY DOWN THE RWY AND FINALLY STOPS ABOUT 2500-3500 FT DOWN THE RWY. WHILE OVER THE NUMBERS; THE CESSNA MAKES A 180 ON THE RWY TO BACK TAXI ON THE RWY SINCE THE ARPT DOES NOT HAVE A TXWY. I HAD THE CHOICE TO EITHER LAND OR GAR. I LANDED AND HAD IT STOPPED IN 400 FT. I ANNOUNCE ON THE CTAF OF DOING A 180 TO BACK TAXI FOR TKOF. THE CESSNA PLT ASKS ME ON THE CTAF IF I HAD USED THE RADIO TO ANNOUNCE MY LNDG AND I SAID YES. I DETERMINED THAT THE CESSNA WAS ON A DUAL INSTRUCTIONAL FLT AND WHILE I ANNOUNCED THAT I WAS ON FINAL; IT LOOKED LIKE THE CESSNA WAS ABOUT TO CRASH AND THE INSTRUCTOR HAD TO SAVE THE ACFT; WHICH HE DID; BUT HE DIDN'T HEAR MY POS CALL. THE CESSNA HAD RIGHT OF WAY WHILE LNDG AND UNTIL HE CAME TO A FULL STOP OR CLRED THE RWY. HOWEVER; ONCE HE MAKES A 180 TO TAXI BACK FOR TKOF; THEN I HAD RIGHT OF WAY AS A LNDG ACFT. A POSSIBLE COM PROB CAN BE FOUND IN TRYING TO PRONOUNCE THE NAME VIROGUA; WHICH CAN BE SAID SEVERAL WAYS. MAYBE THE PROPER PRONUNCIATION FOR THE STRANGE SOUNDING NAMES COULD BE PLACED IN THE ARPT FACILITY DIRECTORY.