A B737-200 ON TKOF ROLL REJECTED THE TKOF DUE TO #1 ENG FAILURE ACCOMPANIED WITH SMOKE AND FLAMES REQUIRING THE ACFT EVAC.

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DURING TKOF ROLL; APPROX 100 KTS; THERE WAS A LOUD BANG FROM THE L SIDE OF THE ACFT ACCOMPANIED BY HVY AIRFRAME VIBRATION. THE ACFT YAWED TO THE L AND DECELERATED RAPIDLY. I DID NOT FEEL THE ACFT WAS FLYABLE; THE TKOF WAS REJECTED; WE WERE ON A 10000 FT RWY. WITH THROTTLES AT IDLE; THE YAW WAS CORRECTED QUICKLY WITH R RUDDER. VERY LITTLE BRAKING WAS USED AND THE ACFT WAS TURNED OFF THE RWY WITH APPROX 4000 FT OF RWY REMAINING. THE FO WAS DIRECTED TO; AND MADE; A PA TELLING EVERYONE TO STAY SEATED. AS THE ACFT STOPPED ON THE TXWY; I ASKED THE TWR FOR A CONFIRMATION OF THE ACFT EXTERNAL CONDITION (SMOKE; FLAMES). EMER EQUIP WAS REQUESTED. THE TWR RESPONDED THAT THERE WAS NO VISIBLE SMOKE OR FLAMES. ANOTHER CARRIER'S ACFT; ON A NEARBY TXWY; RESPONDED THAT THEY SAW FLAMES AND SMOKE FROM THE BACK OF OUR #1 ENG DURING THE TKOF ROLL. THE #1 ENG INSTS CONFIRMED A FAILED ENG (NO N1 OR N2). THE #2 ENG WAS IDLING NORMALLY. NO FIRE WARNINGS WERE PRESENT. INTERCOM BELLS STARTED RINGING AND THE LEAD FLT ATTENDANT WAS HEARD SCREAMING THROUGH THE COCKPIT DOOR 'THERE ARE FLAMES; THE L ENG IS ON FIRE.' I LOOKED L AND AFT AND SAW A LARGE CLOUD OF BLACK SMOKE ABOVE THE #1 ENG. #1 START LEVER WAS MOVED TO CUTOFF. EVAC WAS INITIATED. QRH EVAC CHKLIST WAS READ AND COMPLIED WITH. ALL FIRE HANDLES WERE PULLED AND THE #1 ENG HANDLE WAS ROTATED. I SENT THE FO TO THE CABIN TO HELP WITH THE EVAC. THE FO INITIALLY COULD NOT GET THE DOOR TO OPEN. AFTER CONSIDERABLE FORCE; THE DOOR OPENED PARTIALLY AND HE SAW PAX CARRY-ON LUGGAGE WEDGED BTWN THE COCKPIT DOOR AND THE FORWARD LAVATORY DOOR. HE REMOVED THE LUGGAGE AND HELPED WITH THE EVAC. WHEN I EXITED I COULD NOT GET THE COCKPIT DOOR OPEN EITHER. IN A MATTER OF 20 SECONDS; MORE LUGGAGE HAD BEEN PILED NEXT TO THE COCKPIT DOOR. I FORCED THE DOOR OPEN AND SQUEEZED THROUGH. I DIRECTED THE FO TO GO DOWN THE SLIDE AND ORGANIZE THE EVAC OUTSIDE. I HELPED WITH THE EVAC AND WALKED THROUGH THE CABIN TO ENSURE NO ONE WAS LEFT BEHIND. THE PAX AND CREW WERE GATHERED A SAFE DISTANCE FROM THE ACFT AND 1 AMBULANCE AND BUSSES WERE ORDERED VIA THE FIRE CHIEF. THE PAX; FLT ATTENDANTS AND FO RODE THE BUSSES TO THE TERMINAL AND I RODE THE ACFT UNDER TOW TO THE TERMINAL. 1 INJURED PAX AND 3 OTHER MINOR INJURY PAX WERE TAKEN TO THE HOSPITAL IN THE AMBULANCE.