B757 LANDS WITHOUT CLRNC AT CLE.

Narrative

WE LANDED ON CLE RWY 5R WITHOUT A LNDG CLRNC INADVERTENTLY;. WE WERE FLYING THE ILS RWY 5R (GS INOP ON GND). WE WERE USING AN FMC PROC RECENTLY IMPLEMENTED BY OUR COMPANY FOR A CONSTANT RATE OF DSCNT FOR NON PRECISION APCHS. WE WERE CONCERNED ABOUT THE FMC INFO AND MISSED THE CALL TO SWITCH TO TWR FROM APCH. WE DISCOVERED OUR ERROR WHEN SWITCHING TO GND. OUR NEW PROC WAS IMPLEMENTED BY THE COMPANY VIA A TRAINING BULLETIN. THE BULLETIN CONTAINS NO INFO ON THE FMC VISUAL CUES. WHAT WAS DISPLAYED ON THE EFIS PITCH DEV INDICATOR DID NOT CORRESPOND WITH THE APCH PLATE. WE WERE IFR AND CONCERNED WITH THE CONFLICT OF INFO; SO WE WERE VERY FOCUSED ON TERRAIN CLRNC AND FINDING THE RWY. IN MY 11 YR AIRLINE CAREER; I HAVE NEVER FLOWN A NON PRECISION APCH OTHER THAN TRAINING. I DON'T THINK THE COMPANY SHOULD HAVE BEEN ALLOWED TO IMPLEMENT SWEEPING CHANGES TO OUR APCH PROCS WITHOUT PROPER TRAINING. A PAPER BULLETIN WASN'T ENOUGH; ESPECIALLY SINCE IT DIDN'T ELABORATE ON THE PRESENTATION OF FMC VISUAL CUES.