WHILE IN CRUISE FLIGHT AT 20,000 FEET MEAN SEA LEVEL, AND MANEUVERING AROUND BUILD-UPS THE FLIGHT ENTERED IMC. SHORTLY AFTER ENTERING THE CLOUDS THE AIRPLANE ENCOUNTERED SEVERE TURBULENCE AND SOME OF THE FLIGHT INSTRUMENTS BECAME UNRELIABLE (TUMBLED). POSITIVE CONTROL OF THE AIRPLANE WAS REGAINED BETWEEN 16,800 AND 17,000 MSL. SUBSEQUENT EXAMINATION FOUND SUBSTANTIAL DAMAGE TO THE AIRFRAME.