SAS marks 80th anniversary with new brand slogan
SAS has introduced a new brand campaign and slogan for its 80th anniversary, replacing its previous claim. The campaign launches on 28 September across television, online video, outdoor advertising and social media.
SAS has turned 80, and it is marking the anniversary with a new brand campaign under the slogan "Scandinavian as Standard". The line replaces the carrier's previous claim, "We Are Scandinavia".
The campaign centres on values SAS links to Scandinavia: trust, collaboration, openness and innovation.
It was developed with the agency Ogilvy and launches on 28 September, running across television, online video, outdoor advertising and social media.
Sources
- aerotelegraph.comSAS gibt sich zum 80. Geburtstag neuen Slogan