THE AIRCRAFT LOST ENGINE POWER DUE TO FUEL EXHAUSTION IN BOTH ENGINES 25 MILES SOUTHWEST OF THE NEW ORLEANS VORTAC (MSY). THE PILOT ALIGNED THE AIRPLANE WITH A ROAD. WHEN HE DETERMINED HE WAS LANDING DOWN WIND AND THE ROAD WAS COMING TO AN END, HE TURNED TOWARDS AN OPEN FIELD. DURING THE LANDING ROLL THE AIRPLANE STRUCK A TELEPHONE POLE AND CAME TO REST IN A CANAL. THE PILOT HAD MADE MULTIPLE STOPS ALONG THE ROUTE OF FLIGHT AND THERE IS NO EVIDENCE THAT HE REFUELED AT ANY OF THE STOPS.