Air Dolomiti adopts Lufthansa Group core blue livery
Italian Lufthansa subsidiary Air Dolomiti is repainting its fleet in Lufthansa Group Core Blue, replacing its traditional turquoise and aligning more closely with the parent company's visual identity.
Air Dolomiti is changing its aircraft livery from turquoise to Lufthansa Group Core Blue. The Italian subsidiary of Lufthansa Group has already introduced the new color on its cabin crew uniforms; now the fleet will follow. The first Embraer E195 in the new scheme has been revealed.
The company said the move underlines its close connection to Lufthansa Group. The new blue is not the darker blue used by Lufthansa Airlines on its own aircraft, but the central corporate blue of the group. Air Dolomiti's managing director Steffen Harbarth pointed to the "Member of Lufthansa Group" branding on the aircraft.
The visual alignment goes back to a previous rebranding in 2019, when Air Dolomiti moved closer to the group's design.
Sources
- aerotelegraph.comAir Dolomiti wird Lufthansa-blau - sogar mehr als Lufthansa Airlines selbst
- aerotelegraph.comAir Dolomiti trägt künftig mehr Lufthansa-Blau als Lufthansa selbst