Discover Airlines launches new brand claim and marketing push

Discover Airlines has a new brand claim. "Let's discover" is out; "Wir fliegen für dich" takes over from the start of the Hessian autumn holidays.

The airline said the change puts personal service and the onboard travel experience at the centre of its communications. A marketing campaign runs alongside it from early October to early November, mainly in Frankfurt and Munich, plus social media and podcasts.

The visual identity is being revised too, with more emphasis on passengers, crews and personal travel moments. According to the airline, its Net Promoter Score has been above 55 for several years.