Philadelphia airport installs Watchfire digital displays in two terminals

MarketPlace PHL, the organization that runs the concessions program at Philadelphia International Airport, has finished installing a new digital display network from Watchfire. The work was done with City Sign Service Inc. and includes six high-resolution indoor LED displays spanning about 258 linear feet across the airport's B/C and D/E Connectors. These areas are busy gathering points, connecting passengers to food courts, retail outlets, and other amenities. The network is managed through Watchfire's Ignite OPx cloud-based content management platform, which lets MarketPlace PHL update messaging across multiple locations from one interface. Content can be scheduled ahead of time or posted in real time.